French model and actor Aurélien Muller has become the face of Roma Uomo, the men’s fragrance from the Italian house Laura Biagiotti, and of its LB Parfums Uomo campaigns. Vanity Fair Italia met him in Rome, at the Campidoglio, during an evening honouring the late designer, and the conversation turned to charm, scent and memory.
Viewers may know him as Beau, the younger lover of Philippine Leroy-Beaulieu’s Sylvie in the fifth season of Netflix’s Emily in Paris. According to French regional press, he grew up in Moselle, worked as an engineer, then spent more than a decade modelling before moving into acting.
A stamp for the Queen of Cashmere
The occasion was a new Italian postage stamp. On 22 October 2026 Italy’s Ministry of Enterprises and Made in Italy issued it as part of a series celebrating the country’s best makers. The design shows the Biagiotti logo set over a cable-knit cashmere texture, a nod to the yarn that led The New York Times to call Laura Biagiotti the “Queen of Cashmere”. The house, founded in 1965 by her mother Delia, is now led by her daughter, Lavinia Biagiotti Cigna, who spoke at the celebration about carrying a family legacy across three generations of women.
Charm, according to Muller
Asked whether the French or the Italians are better at seduction, Muller diplomatically split the difference: the French, he suggested, are good at mystery, while Italians know how to make someone feel irresistible. For him, real charm comes from good manners, kindness, curiosity and listening. It matters more, he said, to make the person in front of you feel interesting than to keep proving how interesting you are. A sense of humour, especially about yourself, is essential.
If he had to describe himself in three notes, he would pick bergamot for energy, a woody note for his roots and family, and cardamom for warmth and a protective streak. Yet his strongest scent memory is not from a bottle at all: his father is a farmer, and the smell of cut grass and fresh earth still takes him straight home.
His routine is moderate. He likes Korean skincare but is not obsessive, and he never travels without a good moisturiser and a fragrance. The worst advice he ever got, he said, was to look serious to seem more attractive. He prefers a sincere smile. And if he could leave only one trace in someone’s memory, he would choose his scent over his face or voice.
Finishing touches
A signature scent works best alongside a few pieces you wear every day. For a quietly polished look, consider men’s rings, a simple bracelet or a pendant necklace, paired with a practical crossbody bag for days in the city. Browse our men’s bags and jewellery sets for gifts, too.
Sources: Vanity Fair Italia; Vogue Italia; Poste Italiane Filatelia; Le Républicain Lorrain; TVmaze.
